The brief was loose but it was important to keep it stylised without going too playful. 

We had loads of fun experimenting with perspective and angels along with designing the audio using royalty free sounds and loops. 

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The Upside Gallery is a unique permanent outdoor street art gallery featuring some of the UK’s most exciting and progressive artists from the graffiti & urban art scene. 
The curators, Paintshop Studio, invited us to help bring a little motion to what is an incredibly big, beautiful picture. 

The task in hand was to take Rickys logo and bring it to life, creating social stings to be scattered thought the diary and social media feed as well as head and tail branding spots for a beautiful film shot by LiveWorkPlay


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