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VML
SOCIAL COMMERCE
PRODUCTION: Fifty One Films
ROLE: Idea dev, storyboarding, art direction, illustration + animation
Client brief:
VML are an agency with a high level of expertise in ecommerce and the entire customer journey. They provide services and solutions to help their customers thrive on-line.
VML wanted to promote a new services that would help clients connect their commerce social stack with native check out.
Approach:
Directed by Jason Glenister and produced by Fifty One Films, this film told the story of the new brand using mostly still imagery and typography.
This visual aesthetic and staccato approach to the movement re-enforced the traditional analog protest language.
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