Dorset Adventure Park is a much-loved local attraction, offering wild and wacky inflatable adventures on a freshwater lake, set against the stunning backdrop of Corfe Castle.

 

Under new ownership, we were brought on board to refresh the brand and help the park begin an exciting new chapter. The existing identity had become tired and lacked consistency, with a wide range of colours and visual styles. The aim was to create a more cohesive, current identity that would bring everything together and provide a strong foundation for a new website.

 

We developed a new logo, a considered colour palette and created a fresh suite of signage across the park. We also designed a collection of supporting brand assets to bring the new identity to life online, helping create a more consistent and recognisable experience wherever visitors encounter Dorset Adventure Park.