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Leucillin
Rebrand and Packaging design
This project initially began with a brief to create animation content for the Leucillin website, alongside some packaging design. However, after meeting the team, learning more about this amazing product and gaining a deeper understanding of the business and its ambitions, it became clear that there was a bigger opportunity.
Leucillin had spent 15 years building a successful and trusted brand, so this felt like the right time to take what had already been established and bring it into a more modern, current design. There were strong and recognisable elements within the existing brand that we kept hold of while giving the brand a fresh perspective.
Before moving into a redesign of the existing labels, we felt the brand itself needed to be considered first. A rebrand would create a strong, cohesive foundation for the packaging, website and future communications, helping the Leucillin brand better reflect the quality of the product and the ambitions of the business 15 years on.
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
This is a space to share more about the business: who's behind it, what it does and what this site has to offer. It’s an opportunity to tell the story behind the business or describe a special service or product it offers. You can use this section to share the company's history or highlight a particular feature that sets it apart from competitors.
Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.
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