Pets at Home’s internal grooming facility, The Groom Room, commissioned a social media film to celebrate and promote National Grooming Month.

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The brief was to create a quick, playful piece of communication that would entertain audiences and spark intrigue around the services on offer.

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We developed a bold, simple illustration style, keeping all characters and scenes deliberately minimal. This allowed the animation to retain a child-like playfulness that supported the fun and humorous scenes and scenarios throughout.