VML

Storyboarding, art direction, artwork & animation

Shelter evolved its identity into a more assertive look and tone of voice, and needed a film to bring this shift to life. As the new brand had never been expressed in motion, the challenge was to capture its bold personality in a compelling way.

Working with Fifty One Films, the animation brings the identity to life by blending striking still imagery with dynamic typography. A staccato style of movement echoes the visual language of analogue protest, creating a raw and impactful narrative.