ENTAIN
Its Your Game
Role
Idea dev, storyboarding, art direction, illustration + animation
Production
Fifty One Films
Improving Internal Communication at Entain
Entain is one of the world’s largest sports betting and gaming groups, operating across regulated and regulating online and retail markets. With over 23,000 employees worldwide, they recognized a pressing need to enhance their internal communication strategies.
The goal was clear: to capture and hold employees’ attention, effectively communicate quarterly goals and achievements, and share positive changes that would have a direct impact on the entire business. Entain needed a solution that would inform and inspire, keeping their team engaged and aligned with the company's vision.
Client brief:
Once again, we partnered with Fifty One Films to create an exciting, high-end, high-energy animation style that would inspire Entain’s employees and make them proud to be part of the brand.
Although Entain had a strong print presence, their visual identity had never truly come to life in motion—so we were given the creative freedom to explore how it could evolve and move. The animations were fast-paced, designed to communicate a wealth of statistics and information efficiently. Keeping them concise was crucial to maintaining the audience's interest and excitement throughout, ensuring the message was both engaging and impactful.