thegroomroom
The Groom Room
Production: Fifty One Films
Role: Idea dev, storyboarding, character dev, art direction, illustration + animation
Celebrating National Dog Grooming Month with Pets at Home
Did you know there’s a National Dog Grooming Month? Neither did we, but Pets at Home sure did, and they were excited to spread the word across their social platforms.
They wanted a fun, bubbly animation that would not only highlight the celebration but also promote their dog grooming services at The Groom Room. The animation was designed to capture the playful and vibrant energy of their brand while showcasing the top-notch grooming services they offer for pets everywhere.
Approach:
Directed by Jason Glenister and produced by Fifty One Films, this film told the story of the new brand using mostly still imagery and typography.
This visual aesthetic and staccato approach to the movement re-enforced the traditional analog protest language.
APPROACH
Directed by Jason Glenister and produced by Fifty One Films, this film told the story of the new brand using mostly still imagery and typography.
This visual aesthetic and staccato approach to the movement re-enforced the traditional analog protest language.
