PETS AT HOME
The Groom Room
Role
Idea development
Storyboarding
Character design
Art direction
Illustration
Animation
Production
Fifty One Films
Celebrating National Dog Grooming Month with Pets at Home
Did you know there’s a National Dog Grooming Month? Neither did we, but Pets at Home sure did, and they were excited to spread the word across their social platforms.
They wanted a fun, bubbly animation that would not only highlight the celebration but also promote their dog grooming services at The Groom Room. The animation was designed to capture the playful and vibrant energy of their brand while showcasing the top-notch grooming services they offer for pets everywhere.
Client brief:
The brief for this project was wonderfully open, giving us the creative freedom to come up with fun and engaging ideas. Once we received the script from Fifty One Films, we jumped straight into writing the treatment and developing a mood board. This set the stage for us to define the overall art direction and begin creating playful dog characters that would steal the show.
These dog characters provided the perfect opportunity to experiment with joysticks and sliders, allowing us to really bring out the unique personalities of our hounds and add that extra layer of fun to the animation.