SHELTER
Home is a Human Right
Production: Fifty One Films
Role: Storyboarding,
art direction, art work + animation
A Bold New Vision for Shelter's Brand
When Housing charity Shelter sought a film to introduce their powerful new brand, they wanted something that would make an impact. Their new brand voice needed to shift away from the polite and passive, embracing a more provocative, proactive, and protective tone.
Our challenge was to encapsulate this bold shift in personality through every visual and creative choice. From the art direction to the energy of the edit and movement, every element was carefully crafted to reflect the urgency and strength of Shelter's new voice. The result is a film that doesn’t just tell Shelter’s story—it demands attention and drives change.
Directed by Jason Glenister and produced by Fifty One Films, the film brought Shelter’s new brand to life by blending striking still imagery with dynamic typography. This visual approach, paired with a staccato style of movement, echoed the traditional language of analog protests, creating a raw and impactful narrative.
The result is a film that is both powerful and strident—capturing the essence of the brand’s new, assertive identity. We're incredibly proud of what we created, and the client was equally delighted with the outcome.
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