VML
Social Commerce
Production: Fifty One Films
Role Idea dev, storyboarding, art direction, illustration + animation
Connecting E-Commerce with Seamless Social Commerce Solutions
VML is an agency renowned for its deep expertise in e-commerce and optimizing the entire customer journey. They provide tailored services and solutions to help their large, global client base thrive online.
VML sought to promote a new service that helps clients seamlessly integrate their commerce and social stacks with native checkout. Native checkout is an innovative feature in social commerce that allows customers to complete purchases using payment information already stored on their social media platform, making the payment process faster, smoother, and more convenient.
We began by establishing a bright and bold visual direction, opting for a no-fuss aesthetic that embodied the simplicity of Native Checkout. In tandem with these striking visuals, we crafted a vibrant and confident color palette. Once the overall look was finalized, we mapped out a treatment and storyboard. Throughout the process, we maintained smooth, slick motion that mirrors the effortless, frictionless experience of Native Checkout.
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