WARTSILA
Fleet Optimisation Solutions
Production: Fifty One Films
Role: Idea dev, storyboarding, art direction,
illustration + animation
Simplifying Complexity Through Design
Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets.
Their product, Fleet Optimisation Solutions. focuses on connecting the digital dots between navigational data, operational processes, fuel efficiency, and reducing environmental impact.
Wartsila wanted an online animation to help explain these capabilites to thier clients in a creative and interesting way.
At the core of our film is the idea of making complex data accessible and understandable. To represent the often chaotic and overwhelming nature of data streams, we designed a collection of abstract, pulsing shapes. These dynamic forms act as a visual metaphor for the constant flow of information.
The shapes not only symbolise the intricate data flows but also serve as the central element of our narrative. Their movement and evolution create a rhythm that mirrors the way we process and make sense of complex information, allowing the audience to engage with and relate to the data in a new and intuitive way.
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