So-Co Brownie is where sweet indulgence meets coastal charm. We refreshed their brand identity to capture the playful, retro energy of their brownies and blondies while channeling the laid-back vibe of the Poole and Bournemouth coast.

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The design leans into retro cues with subtle nods to palm trees and beach life, blending nostalgia with a modern, approachable personality. A vintage-inspired blue palette brings balance and warmth, reflecting both the indulgence of the treats and the sunny, relaxed spirit of their seaside surroundings. The result is a brand that feels playful, delicious, and effortlessly rooted in its community.